As Chairman of Ruder Finn Asia, he is responsible for the growth and development of Ruder Finn Asia, devising Asia-wide strategic direction for Ruder Finn and setting the tone on how the company’s business is managed. Jean Michel Dumont’s expertise has helped Ruder Finn become one of the top 3 international PR agencies in the Mainland China market and a recognized leader in several areas across Asia including luxury, corporate and CSR programs. Since 2010, he has opened three additional Ruder Finn offices in Asia, another five for sister company Thunder Communication and RFI, the digital arm of Ruder Finn and driven the acquisition of award-winning SharpeLankester as well as the China operations of Kyodo.
To provide counsel on strategies for Asia, Jean-Michel draws on his knowledge and experience from many different types of clients from a broad spectrum of clients. In the area of corporate communications and CSR, he was involved in strategy development and led accounts that included “Challenge Bibendum”, the Global Michelin Green Mobility event, the Audi “Green Driving” campaign and the successful “Driving Dream” project, which is still recognised by UNICEF as the best Public Private Partnership in China. Mr Dumont was also involved in assisting the Beijing 2000 Olympic Bid Committee as well as the World Health Organisation and providing Beijing government communication support during the SARS outbreak in 2003 and has localised the strategy for Novartis for its GIPAP programme launch in China.
His lengthy experience in Asia gives Mr. Dumont a thorough understanding of how to create and implement image-building programs throughout the region. These have included positioning and product launches for global clients such as Louis Vuitton, Christian Dior, Procter & Gamble, and the repositioning of Audi in the Chinese market.